Search Engine Optimization Starter Guide

Search Engine Optimization (SEO) is the business and the process of improving the volume and quality of traffic to a web site from search engines naturally, organically, without pay.

This is a guideline for you to start the Search Engine Optimization (SEO), to increase interaction with the product search on the internet and also with search engines.

We're talking about here is to increase the volume and quality traffic to your web site from search engines naturally, organically, without paying the search engines.

Some guidelines for SEO:

* Focus on your prospect. Inform product excellence, education about the product.
* Create a unique title that interesting. Header information to inform potential customers and search engines on the topic of each page your web site. The title and content should be unrelated. Titles should be able to describe the broadest possible content of the page.
* Use Description Meta Tags on each web page to describe page content. Description Meta Tag is used by search engines to display web pages on ihktisar from search results. Meta Description Tag consists of one or two sentences or one paragraph.
* Filename sedeskriptif written to the topic pages.
* Promotion your web site: blogs, rss feeds, offline promotion such as web site on business cards, letterhead.

SEO can be a full-time job. Moreover, the product, the topic is common. Suppose you sell water conditioner, the number of listings in google.co.id as of December 2009 amounted to 11.6 million today. Definition of your keywords is the air conditioner, inverter air conditioner keywords generate some 9.98 million listings.
Technical SEO

Technically, SEO can be classified into two broad categories:

On Page Optimization

* Focus on core keyword or theme of your web pages and web site that will be written. Keyword is written in the title, header, and repeated several times in the web pages so that search engine / search engines know that this is our keyword.

Off Page Optimization

Build links to your web site. Web sites are good and attractive, contain references from other web sites. With the existence of blogs, web sites for free advertising, facebook, twitter, there are easy to build back links to your web site.

Note the anchor text, ie words / phrases in the link to your web site is currently building a back link. Example: search engine optimization tips as anchor text, compared with clicks here, as the anchor text. So make as informative as possible.
Keyword for SEO

To start the optimization through SEO, determine the right keywords to describe the contents of the pages are written, the uniqueness of the product, the excess of the product, and the possible keywords from prospective customers when searching in search engines.

Create a theme of your web site according to keywords, search engines will give higher ratings for the keywords that fit with the theme of this web site. If you sell an inverter air conditioner, you need to write well about the advantages of air conditioner inverter air conditioner than usual. So do not just write about your product specifications, write also the benefits of education and information for the user.

Use the tool from Google, to find the keyword and the number of the competition.

More specific keywords, to reach potential entrants that your web site less (niche market). You sell the air conditioner, use a keyword selling inverter air conditioner, inverter air conditioner service, air conditioner inverter exchange, and so on. So people who are interested in special services for the air conditioner would have to come to your web site with keywords specific services the air conditioner.